Rooted in the Neighborhood, Serving the Globe: SINGCHOICE HEALTH FOOD PTE. LTD. Honored with the "2025 Star Neighborhood Enterprise Award" for Outstanding Enterprise
Singapore, December 17, 2025 — At the grand "2025 Star Neighborhood Enterprise Awards" gala dinner held recently, SINGCHOICE HEALTH FOOD PTE. LTD. was honored with this year's "Outstanding Enterprise Award" for its innovative health philosophy that blends traditional wisdom with modern technology, as well as its exceptional contributions to community service. This recognition marks the company's authoritative endorsement by the industry as a trusted health partner in the neighborhood.
The award trophy was presented to SINGCHOICE by Minister for Development Mr. Desmond Tan and the Editor-in-Chief of Shin Min Daily News.
At this annual celebration of Singapore's neighborhood commerce, this health food enterprise, guided by the core philosophy of "Global Selection, Scientific Wellness, Lifetime Health Management," attributes its success to a simple creed: transforming the regulatory wisdom from ancient Chinese medicine into daily accessible health solutions for the community through cutting-edge global biotechnology.
01 Award Foundation: The Community Contribution of Neighborhood Enterprises
The "Star Neighborhood Enterprise Award," organized by the Singapore Federation of Merchants' Associations, is a significant accolade recognizing the outstanding contributions of local enterprises in community service, innovation, and heritage preservation. The award aims to encourage business transformation, upgrading, and the pursuit of excellence, affirming their role as the "lifeline of the community" by providing essential services and creating employment for residents.
This year's awards gala, themed "Lighting Up the Neighborhood, Unleashing Potential," gathered numerous outstanding neighborhood enterprises. Among those receiving the "Outstanding Enterprise Award" alongside Singchoice were other companies deeply rooted in their respective fields and giving back to the community, such as The Peranakan restaurant, dedicated to charitable causes and preserving Peranakan culture.
This is not Singchoice's only recent honor. Just last month, its achievement of winning the "2025 Neighborhood Star" award was featured on the front page of Shin Min Daily News, with its brand story receiving extensive coverage in local mainstream media.
02 Path to Success: The Fusion of Traditional Wisdom and Modern Technology
Singchoice's standout performance stems from its unique product development philosophy. Company Director Manager Liu Sheng pointed out that their research and development are rooted in traditional Chinese medicine regulatory concepts, combined with modern nutrition and biotechnology.
"We emphasize improving metabolism from within the body, allowing it to naturally restore balance, rather than relying solely on external supplementation," Liu Sheng explained the company's health philosophy. This "treating the root" approach aligns seamlessly with the "regulating" concept of traditional Chinese medicine, catering to the current trend of consumers seeking natural, long-term health management.
To ensure the exceptional quality of its products, Singchoice has established a multinational R&D and supply chain system:
R&D Base: A cutting-edge laboratory in Japan focuses on the research, development, and manufacturing of pharmaceuticals and health products.
Global Sourcing: Raw materials are sourced from pollution-free production areas in South Korea, Japan, France, Norway, and New Zealand, governed by a strict global procurement system.
International Certification: All products have passed GMP international certification and have been awarded the Watsons 2025 Healthiest Product Brand Award.
03 Strategic Layout: From Singapore's Neighborhoods to the World
Singchoice is an international enterprise based in Singapore. In addition to its Singapore headquarters, the company has established a Hong Kong branch and set up operation centers in Shanghai and Shenzhen, China, demonstrating strong regional positioning and growth potential.
"Singaporean consumers have very high requirements for health quality, which drives us to continuously optimize our products and services," Liu Sheng stated. This strategy of starting from a high-standard local market and then introducing mature products and services globally is a key internationalization path for Singchoice.
Currently, the company's product line covers various categories including wellness, weight management, beauty, anti-aging, detoxification, and customized healthcare, providing consumers with a one-stop health management solution through both online and offline channels.
04 Brand Building: Professional Image and Market Resonance
In the highly competitive health food sector, Singchoice has also demonstrated ingenuity in brand building. The company's team has tailored a professional brand image and packaging visuals for the Singapore market, giving its products high visibility on shelves.
High-quality packaging not only reflects the professionalism of the products but also visually conveys the brand's commitment to quality. This attention to detail allows Singchoice to win consumers' trust at first glance while differentiating itself from other products.
The brand's market influence has garnered endorsements from multiple quarters. In addition to this Star Neighborhood Enterprise Award, Singchoice has also received the honor of being ranked among the 2024 SME500, maintains collaborations with media platforms such as Singapore's Wondershop TV, and its products are available in renowned local retail channels like Watsons and Nishino Pharmacy.
05 Future Vision: Based in the Lion City, Serving Global Communities
Singchoice views this award as an affirmation of its past commitment to deeply engaging with the community and quality, and as further motivation for future development. The company's vision is clear and ambitious: Based in Singapore, Reaching the World.
This vision is not built on sand. Through the international network already established and its successful model validated in the local market, Singchoice is committed to bringing health solutions that fuse Eastern wisdom and Western technology to a broader global consumer base.
From the Housing Board neighborhoods of Singapore to the vast expanse of the international market, Singchoice's journey validates a principle: the most localized community service often nurtures the business models with the most universal value.
About SINGCHOICE HEALTH FOOD PTE. LTD.
SINGCHOICE HEALTH FOOD PTE. LTD. is an international enterprise specializing in the research, development, procurement, and sales of health foods and supplements. Guided by the philosophy of "Global Selection, Scientific Wellness, Lifetime Health Management," the company is dedicated to combining traditional Chinese medicine wisdom with modern biotechnology to provide consumers with natural, scientific, and efficient one-stop health management solutions. The company is headquartered in Singapore, with a business network spanning multiple countries and regions across Asia.